Computer software for use in in-store retail sales and retail marketing by retail sales associates, namely, computer software for real-time access to individual customer data, merchandise data, and selling tools for the promotion of customer service and sales associates' productivity; computer software for wireless mobile devices, personal computers, point-of-sale devices and kiosks used in retail for the purpose of enhancing the customer shopping experience by providing and gathering information related to customers' contact information, relationships and preferences, associates' tasks, goals and appointments, and product alternatives and availability; computer software for retailers that enables improved revenues, sales associate productivity and margins through personalized marketing messages and retail sales associate selling tools; computer software for capturing and accessing individual customer data, preferences and purchase history; computer software enabling improved customer service by collecting and analyzing customer data; computer software for use in in-store retail sales that generates personalized up-sell and cross-sell recommendations for retail sales associates; computer software enabling delivery of special retail offers, customer data, and customized messages through hand-held devices, personal computers, point-of-sale devices and in-store kiosks; CRM software; software for managing advertising campaigns, and in-store campaigns for retail whereby the retail organization can market directly to their respective customers; software used for delivery of specialized customer-specific offers to an in-store retail sales associate or consumer; computer software used by a retail marketing department for the purpose of analyzing data for retail-specific trends with existing customer history whereby the retailer can customize marketing outreach and personalize messaging through Internet, in-store retail sales associates, or traditional advertising