The mark consists of three-dimensional retail store trade dress, encompassing acrylic helix-shaped sculptures onto which video images are projected, a curved wall for displaying merchandise comprised of individual clear merchandise display cases, a wall comprised of adjacent individual video screens, a grated circular platform, ceiling fixtures with curved features, and a three-dimensional sign protruding through a transparent storefront and tilted at a forward-facing angle. The features shown in broken lines are not claimed as part of the mark and are intended only to show the position of such features. The color black with white checks appears on the ceiling fixtures and the color black with silver flecks appears on the floor; the color silver appears on a circular platform, on a three-dimensional sign, and on the ceiling; and the color gray appears on the walls to the left, right and back of the store, as the viewer is facing the store.