Apparatus for searching electronic information; computer programs for use as searching directories; computer software: computer software to enable the creation, tracking, and servicing of advertising and marketing creatives via the Internet; computer programs relating to advertising and promotion, including computer advertisement banners; computer software for operating and optimising Internet search engines; computer programs for use in inserting advertisements on the Internet in response to characteristics of users accessing web sites, computer programs for reporting the extent of advertising achieved by the aforesaid program

Marketing; search engine marketing services; marketing advisory services; marketing agency services; professional consultancy relating to marketing; promotional marketing; advertising; advertising agencies; advertising agency services; business advice relating to advertising; on-line advertising on a computer network; multimedia advertising and promotion services; advertising and promotional services; promoting the goods and services of others; business management; business administration; business information services; arranging and conducting of auction sales; providing an online auction exchange for buying and selling advertising; on-line trading services in which the seller posts products to be auctioned or sold for fixed price and bidding or purchasing is done via the Internet; advertising agency services; business consultancy with regard to the organising and/or conducting of measures for creating, analysing and/or optimising websites; business consultancy with regard to measures to ensure websites searched for via search term are returned with a higher priority in the results pages of search engines (search engine optimisation); rental of advertising space on web pages; selling advertising space on web pages; advertising research; advertising via electronic media and specifically the Internet; analysis of advertising response; advertising by transmission of on-line publicity for third parties through electronic communications websites; information, advisory and consultancy services relating to all the aforesaid

Computer programming; duplication of computer programs; computer software and hardware design and development; installation, updating, maintenance and repair of computer software; providing search engines for the internet; creating and maintaining web sites for others; hosting computer sites (web sites); design of computer databases; design, drawing and commissioned writing for the compilation of web sites; optimising Internet search engines, development and design of Internet sites; information relating to all the foregoing provided on-line from a computer database or the Internet; search engine optimisation services; evaluation of and reporting on the result of search engine optimisation; consultancy, advisory and information services relating to the foregoing