IC 035, GandS: A profile pattern for a teaching method. This profile is used in print and online publication, and teleconferences/webinars, and in person meetings for educational purposes to drive commercial outcomes where the customer assigns value to the areas where you outperform your competitors. Commercial Teaching for purposes of this application, is defined as a teaching method that teaches you how to outperform your competitors. Commercial Teaching must lead to your unique strengths, challenge your customer's assumptions, drive the customer to action, and be scalable across larger groups of customers