The mark consists of a top and a bottom portion. The top portion of the mark has two words melded into one, "Swoop" and "That." All letters in the top portion have a partial 3D effect applied to them. The "Swoop" component is bent to look like it is "swooping," and the two O's form the wheels of a shopping cart containing miscellaneous items. The "That" component is flat, without the "swooping" effect. The top portion begins with a stylized green, capital S, followed by a stylized, green, lower-case W. This is followed by two stylized, red, lower-case O's, which form the wheels of a red shopping cart tipped at an angle, in which there is a green, a blue, and a yellow rectangular object. The yellow rectangle stands upright, while the blue and green rectangles are tipped slightly in accordance with the angular shopping cart. The lower-case O's and the shopping cart are followed by a green, stylized, lower-case p, which is followed by a blue, stylized, Capital T. That is followed by a blue, stylized, lower-case h, a, and t. The bottom portion of the image is written in basic, gray characters. .