Advertising, marketing and promotion services; Multi-level marketing business services; On-line advertising and marketing services; On-line advertising on computer communication networks; Online advertisements; Online advertising via a computer communications network; Operating on-line marketplaces for sellers of goods and/or services; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Promotion, advertising and marketing of on-line websites; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services