The mark consists of the words "Yo Factor" in green stylized type. Between the words "Yo" and "Factor" is a character known as "Yogi" shaped like frozen yogurt. He sits in the bowl of a stainless steel type, silver colored teaspoon, with the handle of the spoon extending to his left. He wears a magenta baseball cap which sits atop his head with the front of the cap pointing to his right. His two eyes are oval in shape and they are chocolate brown in color. The pupils are a lighter brown fading to pale pink. The mouth is chocolate colored and shows a smile. The body of the character appears tiered like frozen yogurt and the tiers are various shades of pink and white showing the swirls of the body made of frozen yogurt. On the left side of the character are two cylindrical sticks, one coming of out his back and one to the side. The sticks look like a cookie or candy confection and are colored with alternating dark chocolate brown and light brown stripes Below the handle of the teaspoon, offset slightly to the left of Yogi and extending beyond the end of the spoon handle are the words "Frozen Yogurt" in magenta stylized type.