The mark consists of a red rooster with black sunbeams behind it. The rooster is standing on the words "RED ROOSTER COFFEE" with the wording "RED ROOSTER" in black and the wording "COFFEE", which are written inside a coffee bean shape. The top half of the coffee bean shape is outlined in black with black type, while the bottom half is solid black with the type for "COFFEE" in relief. The word "ROASTER", in black, appears below the bean. The wording "ROASTED IN FLOYD, VIRGINIA" and the website address "WWW.REDROOSTERCOFFEEROASTER.COM" appear in black below the term "COFFEE", along with the tag line "COFFEE WITH A CONSCIENCE", in relief on a black background. The mark is surrounded by a two-line black border with an arch at the top and above the border are two small coffee beans in black, one on each side. The color white represents background, outlining, shading and/or transparent areas and is not part of the mark.