The mark consists of "TOO": A squiggly capital letter "T" followed by two capital letter "O"'s, which are eyeballs which each have three long eyelashes extending from the top. Each eyelash is outlined and looks like a very sharp sword. "Cute": A capital "C" follows, wherein is placed a miniscule "u" in between the top and bottom of the capital "C". The "u" has an upturned tail. A squiggly miniscule "t" which resembles a cross follows. Next is a miniscule "e". The bottom of the "e" is downturned. "2": The number "2" is made up of different shapes and sizes of lips and all are outlined. Beginning at the top left, go up right, down, then down left diagonally, then up across right, then down right. A large pair of horizontal lips, with a pair of horizontal medium lips on top, vertical medium lips, horizontal large lips with a line separating upper lip from bottom lip, medium lips, x-small vertical lips, small vertical lips, large vertical lips, medium horizontal lips, 45 degree large lips, 45 degree medium lips with 45 degree medium lips on top, 135 degree large lips, 45 degree small lips, x-small lips to the left with medium lips on far left, large lips at bottom left followed by x-large lips at 45 degree angle, x-large lips on the right and lastly large lips at the end of the "2". "SMOke": The outlined bubble letters of the word "SMOke" are embedded in fire. Flames pierce the top of the "S" and top left of the "O" as well at 2 o'clock on the "O". The beginning as well as the end of the "s" both disappear behind the flames. The outer legs of the "M" look like swords, the inner right leg is smaller than the left. The "k" and "e" both lean left.