The mark consists of an overall purple rectangle with darker purple swirls in the background. A gold line borders the bottom and top of the drawing. A cutout appears at the top of the gold border with the word "Chiko" appearing in white inside a white oval shaped device. Above the oval is a white fan like design. In the upper left of the design there are two brown candy designs with brown liquid pouring out into an orange, tan and brown swirling pattern. The word "Eclairs" appears in white with a gold border overlapping the orange and brown swirl pattern. The bottom middle of the design is a triangular cone like design with a white border. The color gray in this triangular cone like design merely represents a transparent area of the mark and is not part of the mark. On the curved section of this design is a dark blue and gold border and appearing left to right are the words "CARAMEL WITH A CHOCOLATE CENTRE" in white. On the lower portion of the curved design is a concentric circle design with the outer circle design being yellow, a thicker circle in orange and the inner circle design in dark brown. Inside the dark brown circle are the words "Bigger" in gold and the words "Chocolate Centre!" in white. At the bottom right of the mark, a smaller version of the aforesaid candy design and wording appears in the same color, however the wording takes the form of Arabic characters.