The mark consists of lower case white letters rising from a block of white onto a black field reading madness, the "ad" of the word "madness" is raised and highlighted in yellow. A circle with the words "uncle Doug's" floats above the word Madness, specifically above the "ness". The colors white, black and yellow are claimed as features of the mark. The color yellow appears in the rectangular background, in the words "UNCLE DOUG'S", and in the letters "AD" in the word "MADNESS"; the color black appears in the circle design containing the words "UNCLE DOUG'S" and in the upper half of the rectangular design in the foreground; and the color white appears in the bottom half of the rectangular design in the foreground and in the letters "M" and "NESS" in the word "MADNESS".