The mark consists of a three-dimensional configuration of a clear bottle that includes the embossed number "1820", a red cap having gold stripes and the words "JAMES BURROUGH" and "ESTABLISHED 1820" in black letters and numbers; a fanciful label comprising a top square having white, green, red, and blue geometric elements overlapping a red butterfly, red, orange, black and yellow flowers and purple and red berries hanging on a vine, a bottom square having green white and blue geometric elements overlapping a man playing croquet in blue lines, croquet set in blue lines, a red croquet ball, and a green and white plant having numerous white flowers, and in the middle region between the two boxes the word "BEEFEATER" in red letters outlined in black, and the words "LONDON DRY GIN, SUMMER EDITION, A SUMMERY GIN WITH ELDERFLOWER, BLACKCURRANT & HIBISCUS FLOWER" all in black letters, all on a white background bounded by red and black lines separating the middle region from the top and bottom squares.