The mark consists of the words "HACIENDA LA LLAVE" in white stylized letters located in a black circle with each word appearing on top of the next; stylized white fronds are located on the top of "HACIENDA", the bottom of "LLAVE"and on both sides of "LA"; a white stitched border is located within the black circle; except for the left and right ends of the circle, the circle is generally located on a blue generally trapezoidal field; Above the circle are spaced apart stylized fronds; within the trapezoidal field but below the circle are a white key and below the key is a white oval with stylized fronds at the base; within the oval is a white graphic representing the agave plant and the words "100% de Agave" appearing in white; Below the oval but located on the trapezoidal field are the words "40% Alc. Vol.", "Cont. Net 750 ML", and "(80% Proof)" all appearing in white; within the outer border of the trapezoidal field is another white stitched border.