application service provider featuring software for use in connection with a monetization platform for internet advertising for others; providing temporary use of online, non-downloadable software applications for the management of multimedia content in the field of advertising; providing temporary use of an on-line non-downloadable software platform for use by advertisers and multimedia content publishers for the purpose of advertising, marketing and promotional services; providing computer programming services to customers that enables them to provide interactive multimedia advertising on web sites; providing non-downloadable internet based computer software for use in the dissemination of time-specific advertising