The mark consists of of wording "CÉCIBON" in stylized lettering with an acute accent over the "E" and with the wording in yellow outlined in red and highlighted in light blue against a dark blue background with the stylized figure of an octopus colored purple outlined in black appearing behind the wording, with its tongue colored red against a black background in its open mouth, with its nose outlined in black, black eyebrows, white eyes outlined in black with the pupils of the eyes shown in black with the white highlights, white highlights on the cheeks, forehead and hands of the octopus, with its hand furthest to the right holding an orange cup with popcorn colored orange and white, with its hand furthest to the left holding an orange colored ice cream cone containing a scoop of red ice cream, with its hand immediately to the left of its head holding a dark blue cup with a light blue cap and a bent yellow straw and its hand immediately to the right of its head giving a thumbs up sign, and with a light green hat with a white highlight on the right, a black band and black inside with the bottom of the rim outlined in dark green suspended slightly above its head.