The mark consists of the words "the Sugerman" in a stylized font with "the" printed in black positioned above the letters "ug" in "Sugerman," and with "Sugerman" curving down and up from left to right and comprising yellow letters thickly outlined in black and shaded within the outline to suggest three-dimensional roundness, both words, in lowercase letters except for the capitalized initial "S", superimposed above the face of a smiling, mustachioed hippie with a white face, black mustache, the outline of a black mouth, featuring an exaggerated stylized Afro hairdo in black, smoking a black cigarette and wearing black-rimmed granny glasses, each round lens containing the peace sign, with one blue lens and one yellow lens.