The mark consists of the phrase "mykidchannel" in lower case lettering and no spacing between the words. The phrase is colored in a two-tone green manner divided evenly through the middle, with a lighter kelly green on the top half and a darker forest green on the bottom half. Immediately to the left of "mykidchannel" is a cartoonish video camera with the lens part facing right towards the phrase. The video camera character is also in a two tone green color with a lighter lime green on the top half and a darker green along the bottom. All of the characters are evenly spaced forming a rectangular figure and sit directly in the middle of a stark white rectangular background. Also, immediately below the characters is a mirrored reflection of the characters' bottom halves onto the white background gradually fading into the white.