The mark consists of "a stylized website name "THE SMIDGINS.COM" is at the top of the mark "A stylized name "SPARKY" "A stylized name "BROOKE" and "A stylized name "CRUSH" each such name located consecutively to the right of animated and simulated raindrops, each with a face and arms; the raindrops are green; all literal elements are black, the eyes and teeth; and background of the mark is white; the irises of each eye are blue; the left raindrop is holding a yellow light switch with a black on and off and black trigger of the light switch, and has a black tattoo of a lightening bolt on his left arm; the middle raindrop is holding a silver faucet and the middle raindrop has red lips; the right raindrop is holding an orange soda and has a recycling tattoo on his left arm. All three raindrops have black eyebrows, chins, and facial marks. Under the three animated and simulated raindrops are the words "EVERY LITTLE BIT COUNTS." .