The mark consists of a bright green circle edged with a thick black line; around the circle's periphery are: at the top, five silhouetted child figures appearing in varied athletic poses near scroll and arrow protrusions, all in black; the sides of the periphery continue with a runner silhouette some arrows, a wheel; at the bottom of the circle there is a grey skull-and-crossbones, a black mist, a white bird of prey, a drop containing a face, white flames within black flames, a projection, an arrow and several bubble outlines in black. Across the center of the green circle are the words "KIDZ DON'T SMOKE" on three lines of highly stylized letters. "KIDZ" is printed in yellow with an orange interior and a two-dimensional shadow of blue. "DON'T" is printed in red, with a white center and outlined in black. "SMOKE" in printed in brown with a tan center and outlined in black