The mark consists of the stylized phrase "SAN MIGUEL" wherein the dot over the letter "I" is represented by two stylized leaves, above the stylized phrase "PURE FOODS" enclosed within two rounded corner rectangles above the term "TENDER", above the term "JUICY" above the term "HOTDOG" all of which are displayed on a slight diagonal and superimposed on a series of concentric ovals, above the term "ORIGINAL", which appears below and on the right of the concentric ovals with the phrase "ARTIFICIALLY COLORED" below and on the left of the concentric ovals; the color red appears in the background of the mark in the term "PURE", in the bottom of the left rounded corner rectangle, in the top of the right rounded corner rectangle in the middle concentric oval and in the term "hotdog"; the color blue appears in the upper left rounded corner rectangle, the lower right rounded corner rectangle and in the terms "FOODS", "TENDER" and "JUICY"; the color yellow appears in the background of the concentric ovals; the color white appears in the shading around the phrase "SAN MIGUEL" and the stylized leaves, in the background and the shading around the rounded corner rectangles, in the outermost concentric oval, in the shading around the terms "TENDER", "JUICY" and "HOTDOG", in the term "ORIGINAL" and in the phrase "ARTIFICIALLY COLORED".