Computer software; downloadable computer software; computer software for data management; computer software for searching data; computer software for data collection; computer software for data input; computer software for generating data feeds; computer software for database creation; computer software for database management; computer software for data analysis; computer software for data processing; computer software for data auditing; computer software for data verification; computer software for distribution of data; computer software for data encryption and encoding; computer software for editing, optimisation and automation of data; computer software for data tracking; computer software for web analytics; computer software for managing website content for third parties; computer software for mathematical modelling of events, outcomes and betting markets; computer software for betting market monitoring and analysis; computer software for auditing betting markets; computer software for setting betting limits; computer software for calculating betting odds; computer software for risk and liability management; computer software for monitoring and analysing events and outcomes; computer software for managing advertising, promotional and marketing content; computer software for generating, monitoring, moderating and optimising advertising, promotional and marketing content; computer software for search engine optimisation; computer software for market research; computer software for market auditing and analysis of markets; computer software for searching, collection, collation, analysis, generation and distribution of betting odds; computer software for supporting betting transactions; computer software for presentation, rendering and display of data; computer software for generating augmented and virtual reality experiences; computer software for producing digital animations; computer software for tracking, monitoring and analysing movement of people; computer software for tracking, monitoring and analysing movement of objects; computer software for enabling machine learning; computer software for implementing neural networks; computer software for organising, managing, scheduling and broadcasting events; computer games software; computer software for data collection, acquisition, broadcasting, capture, manipulation, streaming, transfer, transmission and distribution; computer software for broadcasting, capture, manipulation, transfer, transmission and distribution of audio and video content; computer software for creating, generating, editing, optimising, augmenting and automating audio and video content; computer software for video production and editing; computer software for producing audio and video streams; computer software for providing data feeds; computer software for statistical analysis; computer software for compilation of statistics; computer software for analysis of market dynamics; computer software for managing licensing and monetisation; computer software for trading; computer software for managing and processing financial transactions; computer software for pricing and profit analysis; computer software for creating visualisations; computer software for player and team registration and profiling; computer software for player and team performance analysis; computer software for tactical analysis; computer software for providing officiating assistance; computer software for organising, managing and scheduling sports events; computer software for manipulating score data; computer software for score analysis; computer software for identity verification; computer software for messaging and providing notifications; computer software for automating social media posts; computer software for customer profiling; computer software for data migration; computer software for hosting web platforms; computer software platforms featuring all of the aforesaid computer software; computer hardware; hosted web platforms; digital trackers; media players; digital scoreboards; downloadable digital trackers; downloadable media players; downloadable scoreboards; downloadable computer games; data capturing equipment; automated data capturing equipment; data encoding and data encryption equipment; data storage apparatus; downloadable virtual betting slips; data tracking devices; camera equipment; telecommunication devices; optical trackers; devices that track players and sporting objects, monitor live plays and analyse data; media players; digital scoreboards; data encoding and data encryption hardware; data storage hardware; downloadable audio and video content; downloadable calculators; downloadable publications.

Advertising, marketing, promotional and publicity services; affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; design and production of advertising content for websites of others for advertising, marketing, promotional and publicity purposes; advertising, marketing and promotional campaign management services; monitoring and moderation of advertising, marketing, promotional and publicity materials and campaigns; optimisation of advertising, marketing, promotional and publicity materials and campaigns; provision of information, advice and consultancy in relation to social media advertising, promotion and marketing; search engine optimisation services; statistical analysis services; compilation of statistics; digital media services; digital media analysis services; market research services; analysis of market dynamics; market auditing services; targeted marketing services; data management services; data analysis services; profit analysis services; data processing services; data editing, optimisation and automation services; data searching services; data input services; data auditing services; data verification services; collation of statistical and historical data; data collection services; data acquisition services; data capture services; data manipulation services; database management services; business risk management services; data tracking and reporting; consumer demographic and behaviour data analysis; tracking, analysis and reporting in relation to advertising, marketing, promotional and publicity campaigns; revenue and sales conversion analysis of advertising, marketing, promotional and publicity campaigns; tracking of and reporting on customer loyalty; monitoring of and reporting on website performance and traffic; web analytics services; business liability management services; pricing analysis services; customer profiling services; creating, generating, editing, optimising, augmenting and automating audio and video content for advertising, marketing, promotional and publicity purposes; database creation services; database management services; administration of licensing; information, advisory and consultancy services relating to the aforesaid services.

Financial services; financial data analysis services; monetisation services; financial trading services; financial risk management services; financial liability management services; provision of pricing data; management and processing of financial transactions; betting trading services; information, advisory and consultancy services relating to the aforesaid services.

Data streaming services; streaming of audio and video content; data transfer services; providing data feeds; data transmission and distribution services; transmission and distribution of audio and video content; transmission and distribution of automatically generated and/or augmented audio and video content; transmission and distribution of audio and video clips and highlights; transmission and distribution of automatically generated and/or augmented audio and video clips and highlights; data broadcasting services; provision of notifications; messaging services; automated social media posting services; provision of notifications relating to betting markets and sports data; information, advisory and consultancy services relating to the aforesaid services.

Gambling services; betting services; sports integrity services; betting integrity services; auditing and monitoring of betting markets; monitoring and analysing events and outcomes; searching, collection, collation, analysis, generation and distribution of betting odds; bookmaking services; configuration of virtual betting slips; sports event management services; score analysis services; provision of sporting activities; organising, managing and scheduling sports events; organising, managing and scheduling virtual sports events; sports book management services; setting of betting odds and betting limits; entertainment services; gaming services; creation of augmented and virtual reality experiences; animation production services; tracking services in relation to the movement of sports players and sporting objects for sports information purposes; sports coaching services; player and team performance analysis services; tactical analysis services; officiating services; automated and semi-automated officiating services; player and team registration and profiling services; providing non-downloadable audio and video content; creation of audio and video content; provision of non-downloadable games; provision of non-downloadable digital trackers; non-downloadable digital data tracking devices; publishing services; non-downloadable publications; information, advisory and consultancy services relating to the aforesaid services.

Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design; user interface design services; computer software integration services; graphic design services; technical risk management services; technical data analysis services; content management services; web hosting services; hosting web platforms; database creation services; software as a service; platform as a service; rental of software; data migration services; data encryption and encoding services; design of mathematical models; building mathematical models; mathematical modelling services; machine learning services; devising machine learning algorithms; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services.