Toys; wooden toys; ceramic toys; collectible toy figures; figurines being toys; play figures; positionable toy figures; fantasy character toys; rubber or plastic character toys; models being toys; model figures [toys or playthings]; stuffed toy figurines; toy scale models; plastic toys; action figure toys; games; playthings.

Online retail services; online retail store services; retail services; retailing of goods by any means; online wholesale store services; wholesale ordering services; online advertising on a computer network; online promotion on a computer network; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; presentation of goods on communication media, for retail purposes; administration of consumer loyalty programs; provision of an on-line marketplace for buyers and sellers of goods and services; mobile advertising services on telecommunication apparatus; retail store services featuring sale of toys and figurines provided via downloadable mobile applications, wireless communications or the internet; advertising, marketing and promotional services; digital marketing; marketing information; targeted marketing; online marketing; on-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; customer relationship management; organization, administration and management of customer loyalty schemes and programs; promotional and advertising services relating to customer loyalty and customer club; on-line customer-based social media brand marketing services; marketing services provided by means of digital networks; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; organizing, promoting and conducting exhibitions and tradeshows for business purposes featuring booths and displays relating to toy collectibles; marketing services, namely, conducting consumer tracking behaviour research and consumer trend analysis; computerized on-line ordering featuring general consumer merchandise; advertising via electronic media; organisation of promotions using audio-visual media; presentation of goods on communications media for retail purposes.