Meat including fresh and frozen meat; meat products, including fresh and frozen meat products; meat extracts; goods comprising meat, namely, salami, beef jerky, sausages, charcuterie, beef patties, cured meats, smoked meats, salted meats and meat extracts; prepared meat products and meals.

Live cattle; cattle breeding stock; animal embryos; frozen bovine embryos.

Providing product information, including in respect of the sale of cattle, cattle embryos, cattle semen and cattle reproductive material (for commercial purposes); auction services; provision of a marketplace for buyers and sellers of goods and services; retail and wholesale services including in respect of fresh and frozen meat, meat extracts, smallgoods, prepared meats and meals consisting primarily of beef, live beef cattle including beef breeding stock, fresh and frozen animal embryos, fresh and frozen animal semen and genetic material derived from animals; retail services provided by means of catalogues; dissemination of catalogues and brochures (for commercial purposes), including in respect of cattle, cattle embryos, cattle semen and cattle reproductive material; promotion and marketing services; sales promotion, including sales of cattle, cattle embryos, cattle semen and cattle reproductive material; organisation of trade shows for advertising and commercial purposes; providing commercial, trade business and marketing information; database management; collection, compilation, inputting, updating, maintaining and analysing data in a database; advisory and consultancy services in respect of the aforementioned services; providing information regarding the aforementioned services.

Research on livestock breeding in respect of conducting breeding trials; genetic research; DNA testing services; scientific research into the breeding of animals; scientific research in respect of conducting breeding trials; animal semen testing services; certification services in relation to livestock and meat products; certification of goods or services provided by members of the association; expert certification being testing, analysis, and evaluation of animal DNA to determine pedigree and conformity with certification standards.

Genetic testing for diseases and illness; agricultural and veterinary information services including providing information in relation to livestock breeding and farming of beef cattle; veterinary services including artificial insemination.