Downloadable data analytics software; downloadable software for data collection, data insights, data analytics, data management and data visualization; downloadable computer software for providing statistical analysis and insights; downloadable software for the collection, measurement, evaluation, and analysis of data; downloadable computer software, namely computer software for customer intelligence, sales optimisation, customer service, customer care, customer behaviour and business-related services; downloadable software for analysing brand health, brand engagement and social media interaction; downloadable software for tracking digital channel content and consumer interaction; downloadable software for creating, customising, deploying, scheduling, tracking, analysing and managing online content on users' websites, social media websites, and other online forums; downloadable software for analysing, monitoring and managing the performance of brand engagement of others.

Marketing and marketing consulting services in the field of promoting and tracking the brands of others; marketing and marketing consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; providing business information services in the fields of brand measurement, advertising effectiveness and public opinion monitoring; business research and consultation services in the field of brand monitoring; marketing services in the field of creation of custom analytical modelling and data sciences to provide insights on customers' preferences; business consultation services; market research services; consumer research services; analysing and compiling business data to provide insights on customers' preferences; providing marketing information online in the fields of market research, customer satisfaction, brand development and brand evaluation; information, advisory and consultancy services related to the foregoing.

Software as a service (saas) services, namely software for use in concept testing and customer insights; providing non-downloadable software for customer intelligence, customer insights and data analytics; providing non-downloadable software for providing statistical analysis, tools, and insights in the nature of brand engagement, sales optimisation, customer service, customer care, customer behaviour and customer analysis; platform as a service (paas) and cloud computing services, namely providing computer software and software platforms for collecting, analysing, storing, tracking, reporting, and managing data analytics information derived from multiple input sources, events, and triggers; platform as a service (paas) featuring computer software platforms for allowing users to link and synchronise content and data from multiple channels, applications, and other data silos into a single graph database that can be visualized and queried to discover knowledge, insights and customer interactions with content; platform as a service (paas) featuring computer software platforms for retrieving, tracking, analysing, testing, measuring and managing data, customer data and customer interactions in the fields of business, marketing, advertising, brand development, sales, customer service, cloud computing and customer information; platform as a service (paas) featuring computer software utilising machine learning and artificial intelligence algorithms for tracking, capturing, analysing, and modelling customer and competitor brand performance data; providing non-downloadable software for analysing, monitoring and managing the performance of brand engagement of others; providing non-downloadable software for data insights and analytics; data mining services; technological consulting services relating to data, data visualisation and data analytics; technical data analytics services, namely using proprietary software to evaluate, analyse and collect data in the fields of business, marketing, advertising, brand development, concept development, product perceptions, data analytics, customer information and customer relationship management; design and development of software for evaluation and calculation of data; information, advisory and consultancy services related to the foregoing.