Advertising, marketing, promotional and publicity services; advertising, marketing and promotional campaign management services; business consultancy relating optimisation of advertising, marketing, promotional and publicity materials and promotional campaigns; targeted marketing services; business consultancy services relating to customer targeting; market research services; digital media marketing services; advertising via electronic media; statistical analysis services; business analysis related to digital media; market analysis services on digital media; digital media advertising effectiveness analysis services; data management services; data analysis services; data processing services; data searching services; data input services; data auditing services; data verification services; collation of statistical and historical data; data collection services; data acquisition services; data capture services; data manipulation services; tracking and reporting of business data; business analysis of consumer demographic and behavioral data; consumer profiling services; tracking and reporting on customer loyalty and behavior for business purposes; web analytics services; database creation services; database management services; information, advisory and consultancy services relating to the aforesaid services.

Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design; user interface design services; computer software integration services; graphic design services; content management services for digital platforms and software; hosting of digital content on the internet; software as a service; rental of software; data migration services; data encryption and encoding services; mathematical modelling services; building mathematical models; machine learning services; technical consultancy in the field of machine learning; development of machine learning algorithms for software and data analysis; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services.