Live beef cattle; beef breeding stock being live cattle; fresh and frozen animal embryos, including for beef cattle; all of the foregoing cattle and embryos being derived from Wagyu beef cattle.

Providing consumer product information, including in respect of the sale of cattle, cattle embryos, cattle semen and cattle reproductive material (for commercial purposes); auction services; provision of a marketplace for buyers and sellers of goods and services; retail and wholesale services including in respect of fresh and frozen meat, meat extracts, small goods, prepared meats and meals consisting primarily of beef, live beef cattle including beef breeding stock, fresh and frozen animal embryos, fresh and frozen animal semen and genetic material derived from animals; retail services provided by means of catalogues; dissemination of catalogues and brochures (for advertising purposes), including in respect of cattle, cattle embryos, cattle semen and cattle reproductive material; promotion and marketing services; sales promotion, including sales promotion of cattle, cattle embryos, cattle semen and cattle reproductive material; organisation of trade shows for advertising and commercial purposes; providing commercial, trade business and marketing information; database management; collection, compilation, inputting, updating, maintaining and analysing business data in a database; advisory and consultancy services in respect of the aforementioned services; providing information regarding the aforementioned services.