Computer software for interactive advertising relating to video broadcasting on all types of terminals, particularly televisions, computers, digital video recorders, mobile phones, smart phones and tablet computers, via communication networks; computer software for interactive advertising relating to the provision of video-on-demand services, downloadable television programs and films; computer software for interactive advertising relating to the transmission and exchange of videos, data, images via communication networks; computer software for interactive advertising relating to viewing, recording and playback of digital multimedia content via the Internet, via broadcasting, on demand and over-the-top (OTT) (video broadcasting on the Internet) and transport stream (TS) services; computer software for interactive advertising relating to the dissemination and provision of multimedia and video content to customer devices; computer software for interactive advertising for installation on electronic products, such as set-top boxes, access gateways and enabling users to select, view and manage video content.