Advertising; advertising, marketing and promotional services; sales promotion through customer loyalty programs; loyalty scheme services; advertising, merchandising (sales promotion), business consultancy for the organisation of customer loyalty systems, in particular in the field of bonus and reward schemes; administration of consumer loyalty programs; administration of customer loyalty and incentive schemes; administration of sales promotion incentive programs; publicity and sales promotion services; online advertising; marketing services; database management for customer loyalty schemes; online information on marketing, bonus, advertising and/or reward schemes, including via the internet; loyalty, incentive and bonus program services; promoting the goods and services of others through discount card programs; drafting, organising and conducting of customer loyalty systems for advertising purposes.