Toys; games and playthings; soft toys; plush toys; mechanical toys; novelty items in the nature of toys; inflatable toys, games and playthings; wheeled toys, games and playthings; sporting articles; balls; parts and fittings thereof, included in this class.

Advertising, promotional and marketing services; business management; business administration; office functions; administration of consumer loyalty programs; demonstration of goods; distribution of samples; provision of an online marketplace for buyers and sellers of goods and services; presentation of goods on communication media, for retail purposes; promotion of goods and services through sponsorship of sports events; production of teleshopping programmes; organization of trade fairs; the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes; retail store and on-line retail store services all featuring toys, games, playthings, natural wooden toys, natural plush animals, organic cotton dolls, dolls, doll houses, doll accessories, doll house furniture, furniture, clothing, baby clothing, children's clothing, maternity clothing, outdoor toys, play sets, sandboxes, play swimming pools, swimming aids, pool rings, life jackets and arm floats for recreational use, outdoor play sets, sporting goods and equipment, roller skates, in-line skates, and ice skates and protective pads for the knee, elbow and wrist, non-motorized skateboards, outdoor wooden gym sets, backyard swing sets, toy cars, toys trucks, toy airplanes, toy vehicle play sets, toy race tracks, toy action figures and play sets, toy activity tables for children with storage, toy boxes, board games, hand-held electronic games, puzzles, dolls, doll accessories, plush toys, educational toys, microscopes, telescopes, binoculars, science experiment kits, nature kits, magic sets, remote control vehicles and toys; retail store and on-line retail store services all featuring dress-up sets, halloween costumes, books, batteries, cassettes, videos, CDs, DVDs, portable digital media players, musical instruments, toy musical instruments and microphones, computers, toy computers, educational computers, computer and video games, computer and video game consoles and accessories, home and car electronics, baby safety items, baby monitors, humidifiers, vaporizers, baby food and formula, food, beverages, utensils and accessories; retail store and on-line retail store services all featuring diapers, medicine, skin and hair care products, bedding and room decor, baby furniture, children's furniture, adult furniture, rocking chairs, lamps, light fixtures, safety gates, safety night lights, rear view mirror attachments, car seats, high chairs, step stools, booster seats, carriages and strollers; retail store and on-line retail store services all featuring bicycles, tricycles, toy motorized vehicles, ride-on toys, playpens, portable playpens, baby travel systems, play yards and beds for children, bed linen, comforters, pillow cases, rugs, wall paper, swings and bouncers, diaper bags and carriers, bath products and bibs; retail store and on-line retail store services all featuring, pens, paper, crayons, stationery, school supplies, artist supplies, stickers, colouring books, puzzle books, knapsacks, school bags, sports bags, gift cards and gift wrap, gift ordering services; online gift ordering services; administration of loyalty rewards programs in the nature of exclusive coupons, discounts and accumulation of points toward purchases of goods and other rewards; retail services and advisory services relating to the suitability, purchase and use of children's articles, items children and infants, including clothing, toys, games and playthings, sporting equipment, electronic goods, furniture, health and beauty aid products, nursery apparatus and equipment, items for instruction, education and entertainment of children and infants; promotion and advertising of the goods of others; promoting public awareness of infant and children safety; information, advisory and consultancy services relating to the aforesaid.