Computer software; software applications; software for use in advertising; computer programmes (downloadable software); computer e-commerce software; computer software for use in connection with affinity programmes and loyalty programmes; computer software for use in connection with sales and promotional incentive schemes; sound, image and data transmission, recording and reproducing apparatus; projectors; computers; computer games programmes; computer game cartridges; computer game discs; video games; video game cartridges; games cartridges for use with electronic games apparatus; augmented reality software; augmented reality games software; augmented reality software for use in mobile devices; augmented reality software for education and simulation; augmented reality software for a virtual animal educational game; sound and video recordings; DVDs, CDs, records, discs, magnetic tapes, cassettes, data cartridges, memory cards and other data carriers, all bearing or for use in bearing sound recordings, video recordings, data, images, games, graphics, text, programs or information; magnetic data carriers; downloadable electronic publications provided on-line from databases or the Internet; interactive compact discs and CD-ROMs; cases and holders for CDs, records, discs, magnetic tapes, cassettes and data cartridges; radios; mobile telephones; mobile telephone fascias; mobile phone covers, tablet covers; stands for telephones [holders for telephones]; walkie-talkies; calculators; magnets; refrigerator magnets; data recordings including audio, video, still and moving images and text; downloadable electronic publications; mouse mats; electronic instructional and teaching apparatus and instruments; protective knee pads, protective elbow pads [other than sports articles]; egg timers.

Presentation of goods on communication media, for retail purposes; retail services in relation to jewellery, clothing, footwear, headgear; retail services in relation to toys, games, playthings, toiletries, sporting articles, musical instruments; retail services in relation to computer hardware, computer software, computer game programs and augmented reality games; retail services in relation to audio-visual equipment; advertising; organisation, operation and supervision of sales and promotional incentive schemes; promotional services; business consultancy; administration of consumer loyalty programmes and affinity programmes; organisation of rewards schemes relating to the redemption of allocated promotional schemes for the benefit of customers and members of the award scheme; business information; management of computer databases; compilation of information onto computer databases; organisation of exhibitions or trade fairs for commercial advertising purposes.