Advertising; advice regarding communication [advertising]; advertising advice to optimize the programmatic value chain; marketing, namely, conducting analyses of the behavior and knowledge of audiences and spectators by means of data analysis; analyzing and compiling business data; planning services for advertising; provision of advertising space; systematization, collection and compilation of data and information in computer data banks; computerized database management.

Application service provider [ASP]; Software as a Service [SaaS]; platform as a service [PaaS]; providing temporary use of online non-downloadable software and applications for advertising management; software as a service [SaaS] and platform as a service [PaaS] featuring computer software platforms for optimizing the programmatic value chain; software as a service [SaaS] and platform as a service [PaaS] featuring computer software platforms enabling users to conclude and manage contracts with advertisers and advertising agencies, to plan, predict and optimize the sale of advertising rights; software as a service [SaaS] and platform as a service [PaaS] featuring computer software platforms for reducing carbon footprints in the field of advertising; providing scientific information and advice with respect to the decarbonization of the programmatic value chain.