Toys; children's toys; toys for babies; toys for infants; toys, games and playthings; playthings; toys relating to magic; toys relating to potions; toys adapted for educational purposes; toys being for sale in kit form; wooden toys (playthings); craft kits for games, amusement and toys; kits for making and assembling toys and playthings; kits of parts (sold complete) for the assembly of toys; craft kits for games, playthings and puzzles; craft toys sold complete; craft toys sold in kit form; model toys; models (toys or playthings); rubber toys; soft toys; toys made of crystals; toys made of metal; playdough-related accessories for children; games; games for children; indoor games; outdoor games; party games; role play games; role playing games; puzzles; jigsaw puzzles; toys in the form of puzzles; board games; apparatus for use with board games; articles for use in playing board games.

Retail services; retailing of goods (by any means); presentation of goods for retail purposes; wholesale services (by any means); retail toy and game shop store services; retail store and online retail store services in relation to toys, craft toys, craft toy kits, games, puzzles, accessories for toys, accessories for games, accessories for puzzles, apparatus for use with games including board games, articles for use in playing board games, clothing, headgear, footwear, playthings, books; retail and wholesale of toys, craft toys, craft toy kits, games, puzzles, accessories for toys, accessories for games, accessories for puzzles, apparatus for use with games including board games, articles for use in playing board games, clothing, headgear, footwear, playthings, books; retail and online marketing and sales promotions including sales promotions at point of sale or purchase, sales promotions by means of display, presentation and demonstration; direct mail marketing; advertising; business management assistance; sales promotion (for others); procurement services for others (purchasing goods and services for other businesses); marketing; providing online market for buyer and seller of goods and services; personnel management consultancy; administrative processing of purchase orders; accounting; sponsorship search; distribution of goods for advertising purposes; distribution of advertising matter; loyalty related services in this class being organisation, operation and supervision of customer loyalty reward programs; retail resale services of toys and other consumer goods; discount services (retail, wholesale, or sales promotion services); presentation of goods on communication media, for retail purposes; the bringing together, for the benefit of others, a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase the goods; online retail services; providing online marketplaces for sellers of goods and or services; provision of an online marketplace for buyers and sellers of goods and services.