Computer software; software applications; software for use in advertising; computer programmes (downloadable software); computer e-commerce software; computer software for use in connection with affinity programmes and loyalty programmes; computer software for use in connection with sales and promotional incentive schemes; sound, image and data transmission, recording and reproducing apparatus; projectors; computers; computer games programmes; computer game cartridges; computer game discs; video games progarms; video game cartridges; games cartridges for use with electronic games apparatus; augmented reality software; augmented reality games software; augmented reality software for use in mobile devices; augmented reality software for education and simulation; augmented reality software for a virtual animal educational game; sound and video recordings; DVDs, CDs, records, discs, tapes, cassettes, cartridges, cards and other carriers, all bearing or for use in bearing sound recordings, video recordings, data, images, games, graphics, text, programs or information; magnetic data carriers; downloadable electronic publications provided on-line from databases or the internet; interactive compact discs and CD-ROMs; cases and holders for CDs, records, discs, tapes, cassettes and cartridges; radios; mobile telephones; mobile telephone fascias; mobile phone covers, tablet covers; stands for telephones; walkie-talkies; calculators; magnets; refrigerator magnets; data recordings including audio, video, still and moving images and text; downloadable electronic publications; mouse mats; electronic instructional and teaching apparatus and instruments; protective knee pads, protective elbow pads; egg timers

Printed matter; printed publications; magazines; books; bookbinding material; photographs; stationery; pens, pencils, pencil ornaments, pencil toppers, pencil cases, erasers, rulers; plastic materials for packaging not included in other classes; paint brushes; printing blocks; posters; cards; postcards; greetings cards; trading cards; holographic cards, lenticular cards; invitations; photograph albums; prints; paper coasters; book ends; height charts; crayons; transfers; ink stamps; embroidery, sewing and knitting patterns; postage stamps; paper tablemats; bunting (paper); folders; albums; collector albums; collectable cards; sticker albums; stickers

Playing cards; collectable toy figures; toy figurines; stacking toys; toy building blocks; bath toys and games; toys, cast toy vehicles; toy sets (miniature); toys, games and doll accessories for children; toys, games, playthings; board games; electronic games; educational toys; magic tricks; soft toys; plush toys; stuffed animals (toys); toy animals; toy and novelty face masks; toy musical boxes; toy musical instruments; toy models; puzzles; kites; play balloons; flippers; floats and inflatable toys for play purposes; puppets; hand puppets, finger puppets; plastic toys; bath toys; developmental toys; toy gardening sets; toys, marbles, jumping beans, spinning tops (toys), spinning fidget toys; wheeled toys; scooters and tricycles [toys]; ride-on toys; costumes being children's playthings; indoor and outdoor games, party games, cardboard games, educational games, puzzles, jigsaw puzzles, games of skill, wooden games, dominoes; construction toys; targets and darts; gymnastic and sporting articles; sports balls; exercise balls; yoga straps; indoor fitness apparatus; exercise weights; PVC balls, leather balls, metallized inflatable helium balloons, punchballs; sports equipment; gloves for sports; knee pads, shin pads and elbow pads for sports use; inflatable toys, games and playthings for the beach

Presentation of goods on communication media, for retail purposes; retail services in relation to jewellery, clothing, footwear, headgear; retail services in relation to toys, games, playthings, toiletries, sporting articles, musical instruments; retail services in relation to computer hardware, computer software, computer game programs and augmented reality games; retail services in relation to audio-visual equipment; advertising; organisation, operation and supervision of sales and promotional incentive schemes; promotional services; business consultancy; administration of customer loyalty programmes and affinity programmes. organisation of rewards schemes relating to the redemption of allocated promotional schemes for the benefit of customers and members of the award scheme; business information; management of computer databases; compilation of information onto computer databases; organisation of exhibitions or trade fairs for commercial advertising purposes