Advertising; dissemination, distribution of advertising material (leaflets, prospectuses, printed matter, samples); organization and conducting of trade fairs for advertising and/or commercial purposes; organization and conducting of professional or public exhibitions, fairs, for commercial and/or advertising purposes; administrative and commercial management of exhibition sites; good and service presentation and demonstration services for promotional purposes; organization of promotional activities; organization of regional and national promotional campaigns; inventory management services; commercial business management; commercial administration; hosting of events at outlet stores; import-export agencies; assistance and support to industrial or commercial companies in their business operation; computer file management; compilation of commercial or advertising data in a database; services provided by a franchiser, namely, assistance in running or managing commercial businesses within a network of shops; consulting and support services relating to business management and organization in the context of a franchise network and concessions; management consulting; advertising strategy consulting; conducting of commercial events within a commercial network; retail or wholesale services, mail-order sales, retail or wholesale services via the Internet or via any electronic remote ordering means for beer, mineral and aerated waters and other non-alcoholic beverages especially whey-based beverages, non-alcoholic beverages consisting or non-consisting of milk, isotonic beverages, lemonades, fruit drinks and fruit juices, tomato juices, vegetable juices (beverages), syrups for beverages, preparations for making beverages (except those based on tea, coffee or cocoa, milk beverages), tablets and powders for effervescing beverages, essences for preparing beverages, preparations for making liqueurs, alcohol-free beverages, namely, de-alcoholized wine-based beverages, alcohol-free aperitifs and cocktails, alcohol-free beverages obtained by de-alcoholizing wine and flavored alcohol-free beverages based on de-alcoholized wine, wines and alcoholic beverages (except beers), wine objects, particularly wine glasses, snifters, shot glasses, corkscrews, pouring spouts, stoppers, decanters, ice bags; sales promotion services via a customer loyalty service using loyalty cards, discount card, services related to commercial promotion activity in all forms, namely, services for recommendation, sponsorship, patronage, commercial partnership operations and promotional information campaigns concerning goods and services in the field of wines and alcoholic beverages, wine objects; public relations