The mark consists of a design which combines an outline of a circle at the top attached to a pill-shaped outline below. The circular outline appears in blue and the pill-shaped outline appears in pink. Centered inside the circular outline is a smaller circle shaded in blue with white stars scattered within to resemble the night sky. In the middle of the blue circle is a white boy with whiskers outlined in black, wearing red pants, and playing with a white and yellow toy car, also outlined in black. In the white space above the shaded blue circle and just within the circular blue outline is the stylized wording ?HELLO B&B? with the ?H? in pink, ?E? in yellow, first ?L? in blue, second ?L? in pink, ?O? in dark blue, ?B &? in blue, and last letter ?B? in pink. Directly to the right and the left of the shaded blue circle and just within the outer circular blue outline appear six blue stars. At the base of the shaded blue circle is the stylized wording ?HELLO BnB? in pink. All of the foregoing appears centered over the wording ?born to dress your baby!? in pink. All other instances of the color white in the mark represents background, outlining, shading and/or transparent areas and is not claimed as a feature of the mark.