Market research services; market survey services; the provision of marketing information and materials; arranging and collating market surveys; marketing services; promotional services; advertising services; data processing; data base management; compilation and maintenance of direct mailing lists; loyalty reward schemes; rewards programs including loyalty reward programs; sales and promotional incentive schemes; incentive, reward or bonus schemes involving the acquisition of points that can be redeemed for products and services; incentive, reward or bonus schemes involving discounted products and services; advisory and consultancy services relating to the aforesaid services; the provision of information relating to the aforesaid services