Data processing apparatus, computers; downloadable and recorded computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real time media trading; downloadable and recorded software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real time media trading; downloadable computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and realtime media trading; downloadable and recorded computer software platforms for managing on-line advertising and real-time media trading

Advertising services; business management; business administration services; providing office functions; advertising, marketing and promotional services; online advertising on a computer network; online advertising via a computer communications network; provision of advertising space, time and media on the internet; distribution of advertising, marketing and promotional material; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services; providing consumer information services in the field of on-line advertising and real-time media trading; auctioneering services; providing online auction services; providing an online auction exchange for trading media; business assistance, management and administrative services; business consultancy and advisory services; business information services provided online from a global computer network on the internet

Telecommunications services, namely, transfer of voice, video, images, data and documents by telecommunications; telecommunication services, namely, providing Internet access via broadband optical or wireless networks; computer communication and provision of Internet access, namely, electronic transmission of data and documents among users of computers; providing access to Internet content, websites and portals; rental of access time to global computer networks; message sending via a website; providing access to databases

Scientific and technological services, namely, research and design of computer software in the field of online advertising and real-time media trading; industrial analysis and research services in the field of online advertising and real-time media trading; design and development of computer hardware and software; information technology (IT) services, namely, design and technical consultancy in the field of computer hardware, software and peripherals; information technology (IT) programming services in the nature of computer programming; computer systems integration services; information technology engineering services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customisation services; installation and customisation of computer applications software; website hosting services; software as a service (SAAS), namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of online advertising and real-time media trading; rental of computer software; cloud computing featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; hosting of digital content on the internet; hosting of websites; information technology (IT) consultancy, advisory and information services regarding on-line advertising and real-time media trading; rental of web servers; providing virtual computer systems and virtual computer environments through cloud computing