Recorded and downloadable software and software platforms for advertisers, advertising agencies and media consultants for creating, managing, monitoring, tracking and analyzing the effectiveness of advertising and digital media campaigns; recorded and downloadable software and software platforms for automating and optimizing the creation of advertising campaigns; recorded and downloadable software and software platforms for planning, designing, executing, monitoring and managing media investment processes in the nature of developing digital media campaigns and media buying processes; recorded and downloadable software and software platforms for the management of media investment portfolios in the nature of digital media portfolios; recorded and downloadable software for digital marketing automation in the field of enterprise resource planning (ERP); recorded and downloadable software for workflow management, in particular for the automation of workflow and enterprise resource planning (ERP) in the field of advertising; recorded and downloadable work flow software and computer software platforms for planning and automating the creation and management of data related to digital media campaigns; recorded and downloadable software for analyzing, advising about and optimizing the investment strategies in real-time digital media, namely, media buying strategies; recorded and downloadable data processing software programs and database management software, in particular for advertisers, advertising agencies and media consultants; recorded and downloadable software and software platforms that enable and facilitate collaboration of advertisers with advertising agencies, media consultants and other vendors in the field of advertising and digital media; recorded and downloadable software for creating advertising campaigns on advertising servers; recorded and downloadable software and software platforms with learning algorithms for machines and artificial intelligence skills for supporting recommendations and prediction models; recorded and downloadable software and computer software platforms for marketing automation, in particular using artificial intelligence and algorithms for machine learning

Software as a service (SaaS) and computer platform as a service (PaaS), in particular for advertisers and advertising agencies and media consultants for creating, managing, monitoring, tracking and analyzing the effectiveness of advertising and digital media campaigns; software as a service (SaaS) and computer platform as a service (PaaS) for automating and optimizing the creation of advertising campaigns and for planning, designing, executing, monitoring and managing media investment processes in the nature of developing digital media campaigns and media buying processes; software as a service (SaaS) and computer platform as a service (PaaS) for managing media investment portfolios in the nature of digital media portfolios; provision of temporary use of online non-downloadable software and hosting of software platforms on the Internet for marketing automation, workflow management, automation of media management workflows and enterprise resource planning (ERP) in the field of advertising; temporary use of online non-downloadable software for automated data management related to investments in digital media campaigns; temporary use of online non-downloadable software for creating, analyzing, advising about and optimizing the investment strategies in real-time digital media, namely, media buying strategies; configurable and customized software as a service (SaaS) and platform as a service (PaaS) featuring software for use in the field of advertising and digital media for creating, managing, monitoring, tracking and analyzing the effectiveness of advertising and digital media campaigns; design and development of software for advertisers, advertising agencies and media consultants; design and development of software for planning, design, execution, control and management of media investment processes in the nature of developing digital media campaigns and media buying processes; design and development of software for importing and managing data; programming of software for Internet platforms in the field of advertising and digital media