Sound recorded magnetic cards, magnetic sheets, magnetic tapes, compact discs, optical discs and DVDs featuring promotion and marketing materials in digital form; video recorded DVDs, magnetic cards, magnetic discs and optical discs featuring promotion and marketing materials in digital form; blank integrated circuit cards; readers and burners for integrated circuit cards; downloadable and recorded computer programs for use in promoting the goods and services of others by means of a loyalty rewards card scheme; electronic machines, apparatus and their parts, namely, computer hardware and computer peripherals; cellular telephone apparatus; telecommunication machines and apparatus, namely, cables, exchangers, and base stations; electronic lock assemblies; downloadable electronic publications in the nature of books, magazines, newsletters, brochures, catalogues in the field of loyalty rewards program, campaign and promotion; downloadable computer and video game programs; downloadable game programs for consumer video games and hand-held games with liquid crystal displays; game programs for arcade video game machines, downloadable; downloadable image files containing artwork, text, audio, video, games relating to loyalty rewards program, campaign and promotion; pre-recorded video discs and video tapes featuring promotion and marketing activities

Rental of computers; providing temporary use of online non-downloadable computer programs for use in database management and for use in promoting the goods and services of others by means of a loyalty rewards card scheme via data networks; rental of application software; computer software design, computer programming, and maintenance of computer software; creating and maintaining web sites for others; server hosting