The mark consists of the stylized words "CHEESE" in shades of orange and red and outlined in yellow and then in red above the word "SWEET" in red and outlined in white and the purple, with the letter "S" having small white circles with a spot of blue in the center, the letter "S" having 3 small white circles with a spot of blue in the center, the letters "W", "E", "E" and "T" having one such circle each. To the right of the word "SWEET" and below the letters "SE" of the word "CHEESE" is a wheel of yellow cheese with a wedge cut from it and standing to its left. A second wedge of yellow cheese is to the left of the word "CHEESE". A large amount of the white circles with blue centers appear in an irregular grouping as background for the word "CHEESE", extending beyond it on the left side and below it, between "CHEESE" and "SWEET" and extending as background for the letters "CH" of "CHEESE", and then below the left side of the word "CHEESE". Groups of colored candies in various sizes and shapes appear to the right of the word "SWEET" and between the letters "S" and "W" of the word "SWEET". The candies are in the colors purple, green, red, yellow, blue and light blue. There is a red candy in the letter "C" of "CHEESE" and a smaller red candy in the letter "S" of "CHEESE". All elements are against a white background.