Providing customer loyalty programs, organisation and management of customer loyalty programs and loyalty rewards programmes and rewards earning programs, namely, customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes, and providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; computerized business recording keeping services for rewards

Issuance of tokens of value; issuance of digital assets with cash equivalents in the nature of cryptocurrency; providing loan and credit facilities; providing exchange of rewards for other digital assets, namely, financial brokerage services for virtual currency trading; providing financial services relating to the transfer of customer loyalty rewards, namely, providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network; providing services for the digital keeping of rewards¸ namely, providing electronic storage and transfer of a virtual currency for use by members of an on-line community via a global computer network; financial and monetary services¸ namely, banking services and monetary exchange operations; financial consultancy