The mark consists of the stylized numbers, letters and wording "DUNHILL TOBACCO OF LONDON LTD DUNHILL 1AST. JAMES'S ST. LONDON SW1" and design. The background is grey and is divided in half by a silver horizontal line. The design consists of a stylized white arch with five white triangles equally spaced along the arch. Within the archway is "1A" in white. Below the arch is the wording "ST. JAMES'S ST." in white which is above the wording, letters and number "LONDON SW1" in white which is above a white horizontal line. Below is a rectangle outlined in silver that is divided by a silver horizontal line creating two unequal rectangles and aligns with the dividing for the background. The term "DUNHILL" appears in white in the top rectangle that has a black background. In the rectangle below is the wording "TOBACCO OF LONDON LTD" in white on a silver background. Below the rectangle design and offset to the right is the term "DUNHILL" in signature form in white and grey. The lower half of the background has a repetitive pattern of vertically positioned rectangles in grey.