Business administration of consumer loyalty programs; advertising and business advice; advertising and commercial information services; advertising and business management consultancy; advertising and marketing consultancy, advertising and marketing services; advertising and promotion services and information services relating thereto; advertising and publicity services; advertising, marketing and promotional consultancy, advisory and assistance services; advertising, marketing and promotion services; advisory services relating to business administration; advisory services relating to business analysis; advisory services relating to marketing; advisory services relating to sales promotion; analysis of business data; analysis of market research data and statistics; assistance, advisory services and consultancy with regard to business analysis; assistance and consultancy relating to business management and organization; brand consultancy; brand creation; brand evaluation services; brand management; brand orientation; brand positioning; brand strategy services and brand testing, all the foregoing being advertising services in the field of corporate branding; business advice relating to marketing; business advice relating to advertising; business advice relating to strategic marketing; business and marketing research; business and marketing studies; business consultancy; business consultancy and advisory services; business research and surveys; business strategy development; market analysis; market analysis and research; marketing research; marketing studies; market research and studies; market research data collection services; market research services regarding customer loyalty, market research studies; providing assistance in the management of business activities; providing assistance in the field of business promotion; provision of marketing reports, provision of market research information; assistance and consultancy services in the field of business management of companies in the energy sector