The mark consists of the words "MAHMOOD RICE" in white on a blue background. Below the wording is a yellow vertical stripe reaching down to the lower border of the mark where there is a blue horizontal stripe. Inside the yellow stripe there are non-Latin characters in blue located below the wording. Below the non-Latin characters is a blue diamond with a brown decorative frame. Within the diamond is a stylized yellow "M" and a bowl of white rice with red, yellow, and green vegetables and a green leaf. The top portion of the background is pale yellow, and the bottom portion contains white rice with red yellow and green vegetables. To the left of the yellow stripe are three circles in a horizontal line. The top circle is blue with the wording "EXTRA LONG GRAIN" and a depiction of two grains of white rice. The middle circle is green and contains the wording "BASMATI AROMATIC" with two white wisps of smoke. The bottom circle is orange and yellow and contains the words "TRADITIONAL TASTE" with a depiction of a fork holding white rice. Around the edges of the mark is an orange border with yellow circles and leaves.