Advertising and marketing services, in particular services for advertising, marketing and promoting the products and services of others by means of global computer networks; market studies; advice and consulting services relating to market behavior; research, development and planning services for businesses and advertising companies and market behavior; data analysis services for businesses and advertising companies and market behavior; business supervisory and consulting services, in particular screening users to provide strategies, knowledge, marketing guidance and for analyzing, understanding and predicting the behavior and motivations of consumers, and market trends; research services and the provision of reports on the performance of advertising campaigns, the behavior of those who use them and the segmentation of users; incentive award program services for promoting the sale of goods and/or services of others; customer loyalty services and customer club services for commercial, promotional and advertising purposes; assistance in connection with the operation of commercial companies as franchises; commercial business management; providing office functions; business information provision services relating to products and/or services, evaluation and classification of such products and services, as well as buyers and sellers of such products and/or services