The mark consists of a crest design with a griffon perched on a stick on each side over a shaded background, with a grapevine in a semi-circle below the griffons and crest. The crest consists of scrolls at the top and bottom of each side of the oval design, a crown at the top-center of the crest, and ornamental, decorative designs at the bottom of the oval. The oval crest is divided into four sections starting from the upper left and working clockwise is a crown mounted on an ornamental post with a stylized lily flowers on each side of the post, with a horizontal line background, a rampant lion with three 5 point stars above its head, with a vertical line background, another crown mounted on an ornamental post with a stylized lily flowers on each side of the post, with a horizontal line background, and a banner with stylized lily flowers contained therein. In the center of the oval is a shield containing a goat standing on a crescent moon, a chevron containing stars above the animal and a 5 point star on each side of the point of the chevron, with a horizontal line background,. Above the crest is the wording "CHATEAU PICHON BARON". Immediately below the crest is the number "2012". Below the grapevine, in a semi-circle is the wording "AU BARON DE PICHON-LONGUEVILLE". Below all of this is the wording "CRU CLASSÉ EN 1855 PAUILLAC". All inside an ornamental border with decorative corners, with a single-line outer border around all of the above. All of the designs, wording and borders are in brown on a white background.