Retail store services featuring gaming products, software, peripherals and and accessories related to the aforementioned goods; retail store services featuring a wide variety of consumer goods, namely, computer hardware, computer software, laptops, tablets, notebooks, handheld computers, wearable peripherals for playing computer and video games for use with augmented and virtual reality software applications, wearable mobile electronic devices, computer mice, computer keyboards, computer keypads, computer pens, computer joysticks, computer trackballs, flight yokes for computer and video games, steering wheels for computer and video games, accelerator pedals and brake pedals for computer and video games, guns for computer and video games, motion sensors for computer and video games, eyewear, digital eyewear, handheld gaming devices, parts and components for the wearable devices, computer and video games, apparel, bags, cases and sleeves for laptops, tablets, notebooks, wearable electronic devices, handheld computers and other electronics namely, computer mice, computer keyboards, computer keypads, video game controllers; demonstration of goods and services; online retail store services for a wide variety of consumer goods, namely, computer hardware, computer software, laptops, tablets, notebooks, handheld computers, wearable peripherals for playing computer and video games for use with augmented reality software applications; the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods from a general merchandise web site in the global communications network; advertising; administrative processing of purchase orders; customer service management for others; business advisory services relating to customer service; all the foregoing services being primarily marketed for gaming and/or at gamers