The mark consists of the picture of a candy bar with the word "PREMIER" in white outlined in black on a dark brown background at the top of the packaging for the candy bar. To the left of the word "PREMIER" is a yellow and red design with the word "VINCINNI" in white on a red background and the word "FINEST" in white on a yellow background. The lower half of the packaging is in white. There is orange under the word "PREMIER" in between the brown and white halves of the package. There is a picture of a candy bar in the center of the package in white, light brown and dark brown. There is a picture of chocolate squares in light brown to the left of the candy bar. The wording "OPEN HERE" is in light brown on the top of the candy bar. The wording "FINE COCOA & MILK CREAM" is in dark brown on the white part of the packaging in two places. The wording "30G and 6.8%___" is in dark brown on white and the wording "CALORIES 136" is in white on dark brown.