Downloadable electronic publications in the nature of booklets, brochures, and manuals in the field of coffee preparation and beverage recipes, use of a coffee machine and rewarding use of a coffee machine; downloadable electronic data files featuring coffee preparation and beverage recipes, and data relating to the use of a coffee machine and rewarding use of a coffee machine; prerecorded electronic and optical data carriers containing information relating to coffee preparation and beverage recipes, use of a coffee machine and rewarding use of a coffee machine; blank electronic and optical data carriers; computer application software and software for tracking and processing loyalty reward points for use of certain coffee machines; apparatus for the recording, transmission and reproduction of sound and images; mobile phones and mobile computers; software downloadable from computer platforms for tracking and processing loyalty reward points for use of certain coffee machines; computer game software downloadable from computer platforms, for online games and games run on mobile devices relating to coffee

Retailing and retail sales via the internet; presentation and bringing together of various goods and services via global computer networks (Internet) enabling customers to view, compare and purchase; advertising; marketing; business management; business administration; commercial sponsoring (advertising); e-commerce services, namely provision of information on goods via telecommunication networks for advertising and commercial purposes; compilation and systematization of information into electronic databases; providing advertising space in printed and online media; publishing of advertisements for advertising purposes; electronic commerce services (e-commerce), namely arranging and concluding commercial transactions for others; auctioneering, in particular via telecommunications systems; promotional services, namely arranging, launching and managing incentive, loyalty and advertising programs

Financial sponsorship of cultural and sporting events; electronic payment card services, namely, processing of electronic payments made through pre-paid membership cards and pre-paid cards for use as payment and also for obtaining advantageous prices

Educational services, namely, providing classes, workshops, and seminars in the field of coffee use, coffee preparation, coffee based beverage recipes, online games and games run on mobile devices relating to coffee and coffee machine loyalty programs; training in the field of coffee use, coffee preparation, coffee based recipes, online games and games run on mobile devices relating to coffee and coffee machine loyalty programs; entertainment in the nature of online computer games and online video games run on mobile devices relating to coffee and coffee machine loyalty programs; organizing community sporting and cultural events; entertainment via electronic platforms, namely, providing online computer games and video games run on mobile devices relating to coffee and coffee machine loyalty programs; providing online non-downloadable newspapers and journals, namely, blogs featuring information and discussion about coffee preparation and coffee-based beverage recipes, and data relating to the use of a coffee machines and rewarding use of a coffee machine; betting services; entertainment services, namely, providing games of chance via the internet; entertainment services, namely, providing online board games