The mark consists of the word "BARBAPAPA" in light blue stylized letters outlined in black where each letter is held by a cartoon character. The cartoon characters' eyes are all white with black pupils and are outlined in black. From left to right, the first character is pink and outlined in black. The second character is blue and is outlined in black. The third character is orange, with a green pair of glasses, pink eyelids and mouth, a blue and yellow flower headband and is outlined in black. The fourth character is black and outlined in white. The fifth character is green with pink eyelids, a pink and yellow flower headband and is outlined in black. The sixth character is yellow and outlined in black. The seventh character is pink with pink eyelids, a white necklace, a yellow and orange flower headband and is outlined in black. The eighth character is red and outlined in black. The ninth character is black with pink eyelids, a pink mouth, a red and yellow flower headband and is outlined in white.